David Bronner is not your typical CEO. The “Cosmic Engagement Officer” of Dr. Bronner’s all-natural, gender-neutral soaps—you may recognize them from their charmingly verbose packaging—is a fifth-generation soapmaker. Like his eccentric granddad, company founder, Emanuel Bronner, he uses the brand as a, well… soapbox for their shared belief in All-One Love. “We’re all linked. We’re all part of the same environment, linked in the way that life pours into life,” he says. “I’m making a choice about what kind of world is out there, to take care of the plants, the animals, and the workers that sustain us.”
Bronner, vegan since 1996, provides free plant-based lunches to his employees as just one way to “fight and unite.” He embodies constructive capitalism, promoting regenerative organic agriculture, advocating for animal welfare, supporting wage equality and fair labor practices, and working toward drug policy reform. Want to know how he makes doing good look so good?
Dr. Bronner’s 4-in-1 Organic Sugar Soap and Citrus Organic Hair Rinse “I wash my hair once a week. Lavender and Peppermint are my two favorite scents, and I go back and forth,” he says. After lathering, cleansing, and rinsing, he pours an acidic hair rinse over the hair “to smooth the cuticle and make it really luxurious,” he says. In a pinch, diluted apple cider vinegar or lemon juice works, too. ($10.99 for 12oz, $9.99 for 8oz; drbronner.com)
