Press Release

Living the Farm Sanctuary Life

Press Release

Living the Farm Sanctuary Life

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The Ultimate Guide to Eating Mindfully, Living Longer and Feeling Better Every Day by Gene Baur with Gene Stone

“This extraordinary book offers warm, intelligent advice on how to live thoughtfully in this world. It inspires and reminds us all to align our actions with our values.” –Moby

Picture this: You step out of your daily life and are standing in a beautiful pasture with rolling hills, dewy green grass, and a sparkling lake. Cheerful farm animals wander in and out, and you hear a symphony of happy moos, clucks, and squawks. From sunrise to sunset there is tranquility and peace. Your heart fills with joy and you feel calm. “This is like Old MacDonald’s Farm from my childhood,” you think. But this is a real place, and it’s called Farm Sanctuary, the world’s largest refuge for farm animals. Farm Sanctuary saves animals, but it also allows visitors to return to a simpler, happier time and place where we lived more in harmony with nature and our core values. With their new book, LIVING THE FARM SANCTUARY LIFE: The Ultimate Guide to Eating Mindfully, Living Longer and Feeling Better Every Day (Rodale Books; April 7, 2015), Gene Baur, President and Co-founder of Farm Sanctuary has teamed up with Forks Over Knives author Gene Stone to bring this transformative experience to the masses.

Named “the conscience of the food movement” by TIME magazine, Gene Baur knows that the key to happiness lies in aligning our actions with our beliefs. Living the Farm Sanctuary Life is a definitive guide to living a life in accordance with our values, no matter where you are. Baur lays out the 5 tenets to live kindly, to achieve physical, emotional and spiritual strength and health, to create less harm in the world and to feel more enlivened. You’ll learn how to eat a plant-based diet, engage in a mindful connection with animals and your food, eat plants for your personal health, and for the health of the earth.

The book is packed with tips and tricks for ways to easily live by these guiding principles, including:

  • Easy ways to effectively create positive change in this world that anyone can do on a day-to-day basis

  • How to create a space where you can eat mindfully and take a conscious approach to food

  • How to eat a plant-based diet on a budget and how to prep a plant-based kitchen and pantry

  • How to stay stylish while shopping with compassion

Peppered throughout the book are incredibly heartwarming and inspiring stories of animals who have been rescued at Farm Sanctuary. These stories highlight how all animals have real emotions – and in the right environment – thrive with the right amount of TLC and companionship. You’ll learn about Sweety, the blind cow who was rescued from a bleak industrial dairy farm and became best friends with Trisha, another rescued blind cow at Farm Sanctuary. Or Tony the Rooster, who likely escaped from a poultry market and formed an inseparable bond with one of his caretakers. He made the successful journey from almost being someone’s dinner to someone’s beloved companion.

To help readers get started, there are 100 extraordinarily delicious and easy recipes included from some of Farm Sanctuary’s biggest fans, including A-list celebrities; chefs like Crossroad’s Tal Ronnen, Candle’s Angel Ramos and Jorge Pineda, and Chloe Coscarelli; and cookbook writers like Roberto Martin, Bryant Terry and Rip Esselstyn.

Living the Farm Sanctuary Life is an inspiring and practical guide on how to live a more meaningful, compassionate and animal-friendly life that will in turn inspire positive change for all those around us.

Gene Baur is the President and Co-founder of Farm Sanctuary, America’s leading farm animal protection organization, a national bestselling author, triathlete, and a pioneer in the field of undercover investigations. Widely recognized as one of the most important social justice activists of the 21st century, he lives in Washington, DC.

Gene Stone is the author of nine bestsellers, including the #1 New York Times bestseller Forks Over Knives. He lives in New York.

About Farm Sanctuary

Founded in 1986, Farm Sanctuary works to change how our society views and treats farm animals through rescue, education and advocacy. The organization provides lifelong care for animals rescued from abuse at sanctuary locations in New York and California; promotes compassionate vegan living; and advocates legal and policy reforms. To learn more about Farm Sanctuary, visit farmsanctuary.org.